design principles

How do you strike the perfect balance between 'stunning aesthetics' and 'absolute usability' in web design?

I'm deep into a new e-commerce project and constantly find myself compromising one for the other. Either it looks amazing but has a clunky flow, or it's super intuitive but visuall...

My client hates white space – how do I convince them less is more?

I'm redesigning a website and the client keeps pushing for more content 'above the fold' and filling every empty spot. I'm trying to explain the importance of negative space for re...